Encouraging fans to renew their NFL season tickets...
We sold 10,000 season tickets within one day of the direct mail piece dropping through letterboxes, doubling the initial target. More impressively, by 1pm we had sold out 2 of the 3 games - 177,000 tickets. The quickest sell out to date.
We created a visually stunning piece of direct mail to inform buyers of the games to be played as well as where they could by their 2016 season tickets. The direct mail piece was supported by cleverly placed banner ads and page takeovers.
Encourage 5,000 season ticket renewals on launch day, all with a smaller budget than previous years.
We are thrilled with the results of this campaign. We now need more games to sell out!
Charlotte Offord, Digital Marketing and Tickets Manager