NFL win big with three game ticket sell-out...
All games were sold out and achieved 83% local demographic, increasing the future sustainability of the event.
A large format direct mail piece, “News so big it deserves a wall chart”, got NFL fans excited about all three games, not just one.
Promote the sell-out of single tickets and season tickets for a three game NFL series held at Wembley to over 30,000 UK NFL sports fans.
The creative concepts and ideas were excellent, leaving us somewhat spoilt for choice. This resulted in the highest response rates recorded from our data.
Mark Killingley, Marketing Director, NFL International