OF THE AVERAGE B2B MARKETERS DATABASE IS INACCURATE
OF MARKETING AUTOMATION USERS SAW THEIR NUMBER OF CONVERSIONS INCREASE
For anyone that is finding it difficult, or even impossible, to leverage their data for effective customer acquisition or retention, our data consultation, planning and implementation experts offer an adaptable, customisable and scalable service that allows you to discover and realise the value in your data, at a cost and pace that suits your business.
Unlike other data service providers that overstate the value and potential of big data, we embrace dirty data – lifting the lid on the disparate, incomplete and fragmented reality that most companies face, fine tune data operations in line with the core business objective in question, then turbo charge business and marketing performance with data centres of success. Because of our commitment and dedication to effectiveness, we are technically agnostic, experts across multiple data and automation systems, guaranteeing the right result for your business.
VGL Pick n Mix - Winner of a Financial Services Forum Award for Marketing Effectiveness
Success at every level – including generating 19,516 quotes (target 18,000), 2,326 orders (target 1,115) and 98 new leads (target 60). Ultimately, a return of £13 for every £1 invested.
In-depth data analysis uncovered key insights that gave our strategy, targeting and tactics the edge. And our creative execution perfectly brought to life the theme of picking and mixing from VGL’s vehicles, products and services.
We needed to significantly increase additional business within the public sector, using the Crown Commercial Service’s Supplier Portal (CCSSP). Targets included: 18,000 quotes, 1,115 orders and 60 new leads.