Case Study

The Varkey Foundation

The Varkey Foundation

End

110.3 million global impressions, 16k new Facebook followers and 2.6k new Twitter followers – all in just 8 weeks. In the same period, we also increased Twitter impressions by 44%, improved Facebook reach by 86%, and boosted overall engagement by 72%. In total, we created a 30% increase in the number of people journeying from Varkey’s social channels to their website.


Middle

Using specific targeting, a creative ‘if you can…’ message, and a well thought out social strategy, we promoted the top 50 teachers across social channels and the Global Teacher Prize Blog – creating a story that engaged the public and built awareness around the prize.


Start

Increase impressions and engagement with the Global Teacher Prize by 15% across all social channels. Generate buzz around the Top 50 Teachers in the build up to 2016 Global Education and Skills Forum – whilst raising the awareness of the prize and the teachers themselves.


 

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