Carefully selected media to target non-traditional students...
We achieved 100,000 views and 10% video completion, which is 5x the industry benchmark of 2%, on the Mondays the campaign was running.
Using carefully selected outdoor, we were able to target commuters on the London Underground on a Monday morning when they were feeling down about the week ahead. Once outside the station we used mobile targeting to engage with them about LSBU courses for non-traditional students.
Target non-traditional students to encourage them to learn more and enrol in LSBU courses. Targets were 80,000 views and a completion rate of 2%.
We can happily say the campaign drove a fivefold increase in site traffic on the Monday mornings on which the campaign ran. It was clearly driving engagement.
Naz Hussain, Head of Marketing and Digital Communications