Carefully selected media to target non-traditional students...

 

End

We achieved 100,000 views and 10% video completion, which is 5x the industry benchmark of 2%, on the Mondays the campaign was running.

 

Middle

Using carefully selected outdoor, we were able to target commuters on the London Underground on a Monday morning when they were feeling down about the week ahead. Once outside the station we used mobile targeting to engage with them about LSBU courses for non-traditional students. 

 

Start

Target non-traditional students to encourage them to learn more and enrol in LSBU courses. Targets were 80,000 views and a completion rate of 2%.

We can happily say the campaign drove a fivefold increase in site traffic on the Monday mornings on which the campaign ran. It was clearly driving engagement.

                 Naz Hussain, Head of Marketing and Digital Communications


We specialise in creating the perfect blend of strategy, media, digital and creative to produce the most effective advertising possible for each individual client. Our incredible arsenal of people have amazing skills, knowledge and experience, driven by a purpose – to make effective advertising accessible to all clients.

Contact Us

Hunterlodge Advertising
171 High Street
Rickmansworth
Hertfordshire
WD3 1AY

Tel: +44 (0)1923 714 949
Email: say_hello@hunterlodge.co.uk

 
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