Here's the plan to create spring enrolments...
33% above enrolment target (747 students), estimated £16.8 million in student fee income (£3.7 million over target).
Although time was against them, our offer, ‘Here’s the plan’, gave potential students the promise of fast, expert help. It proved irresistible.
Create an integrated campaign to recruit 581 students for February Spring Enrolments in two months.
This is the most successful campaign the university has ever run. It smashed our targets
Demetria Maratheftis, Marketing Manager, London Metropolitan University