Clever international targeting to attract the world's best students...
410 enquiries, 40 enrolments and over 2,000 referrals to website landing pages.
Developing Mensa style puzzles that enabled the elite to show how clever they are. Just what they love.
Create an international Postgraduate campaign to attract the highest calibre students. Generate 250 online enquiries and enrol 20 students in three months.
Great to see fresh ideas integrating with channels working in conjunction with a wide range of countries. Country targeting has significantly increased diversity, reducing our heavy reliance on India.
Helen Freeman, Head of Marketing, University of Exeter Business School