GROWTH IN CINEMA ADSPEND IN 2015 TO REACH A RECORD £238M
Source: IAB UK
FORECASTED GROWTH IN UK ADSPEND IN BOTH 2016 AND 2017
Source: IAB UK
We research, plan and develop advertising campaigns across the full spectrum of media from press to TV, and outdoor to digital. Our strategically and technically advanced media team put the consumer at the heart of all our planning, understanding their barriers, as well as motivations to purchase in order to produce an informed channel plan that meets audience requirements and objectives.
Unlike the vast majority of other media agencies that put primary focus on channel, we start at the end: focusing primarily on your bigger business objectives, gathering insight that will inform planning that will always meet those objectives. We can do this through our consumer-centric approach to planning, rigour in testing – audiences / channel / messaging - and ceaseless attention to campaign optimisation.
London South Bank University – Bring it on Monday
We achieved 100,000 views and 10% video completion, which is 5x the industry benchmark of 2%, on the Mondays the campaign was running.
Using carefully selected outdoor, we were able to target commuters on the London Underground on a Monday morning when they were feeling down about the week ahead. Once outside the station we used mobile targeting to engage with them about LSBU courses for non-traditional students.
Target non-traditional students to encouraging them to learn more and enrol in LSBU courses. Targets were 80,000 views and a completion rate of 2%.