Rob Hunter shares his thoughts on the subject with Nicola Kemp from Campaign.


The empty rhetoric of ‘work hard, play hard’ is falling out of favour – the creative industries need to flex to attract and retain the best talent, and ensure that employees have a life outside work. While the ad industry talks a good game on working culture, this doesn’t always filter down to employee experience.

In an era of near-constant feedback through social media, many believe that fostering these communities of collaborators is key to building staff wellbeing. This requires a more fluid approach to talent management.

Rob Hunter, managing partner and founder of Hunterlodge Advertising, says that rather than yearly appraisals, the agency runs a best-in-class monthly, one-to-one appraisal system that covers key areas pertinent to staff happiness. The first thing discussed in the meetings is how happy each individual is in their role and how they would rate their work/life balance. “This ensures our managers are thinking about each staff member’s happiness on a monthly basis and having 360-degree conversations around how we can help influence this,” he says.

Click here to read the full article and find out how others are trying to cultivate a focus on wellbeing and strike a balance between work/life.

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