Peter Murphy shares his thoughts with Vice on why perfume adverts are always so terrible.
Marianne Eloise says, "They're all the same, and they're all shit." She's asked some industry experts, including our Creative Director, Peter Murphy, why this might be.
Marianne asked Peter, is any potential room for creativity? Peter said, "It's international advertising, so dialogue, meaningful or otherwise, is a no-no. Most brands are from fashion houses that are, by nature, pompous and melodramatic. Many of them have in-house creative departments who all end up with the same strategy; it's attraction plus something. Attraction plus rebellion, passion, addiction or individuality. They don't care what plebs like us think."
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