Sally Hunter, marketing director at Hunterlodge talks to B2B Marketing on her thoughts.


With new social media platforms popping up regularly, the pressure is on for B2B companies to find the channels and tactics to best engage their audiences. But how can they more effectively rise above the sludge of automated messaging and connect with customers in a deeper and more meaningful way?

Convey emotion in your marketing messages

Sally Hunter, marketing director at agency Hunterlodge, points to Salesforce as a trailblazer in the area of emotional engagement. “Salesforce uses emotional engagement as a key marketing message in their digital advertising: ‘Hi. We’re Salesforce. We make your customers love you.’ They also use social to drive home the importance of their employees in its company culture, which creates a more authentic image of their brand.”

Click here to read more from the article and what other experts are discussing.

We specialise in creating the perfect blend of strategy, media, digital and creative to produce the most effective advertising possible for each individual client. Our incredible arsenal of people have amazing skills, knowledge and experience, driven by a purpose – to make effective advertising accessible to all clients.

Contact Us

Hunterlodge Advertising
171 High Street

Tel: +44 (0)1923 714 949

Back to top

We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of this site have already been set. To find out more about the cookies we use, see our privacy policy.

  I accept cookies from this site.