The cream of the crop from our Creative Appreciation meeting.
August's CRAP is now live! It's time where the entire agency comes together and we sit down to not only to appreciate the creativity, but to learn from it and keep ourselves up to date with the most recent advertising.
Vauxhall: Pyjama Mamas
Jason Baker, Strategic Director, shared the latest Vauxhall advert with the agency. Click
to watch the full ad.
FCA: PPI Deadline
Katy Hewett, Account Manager, put forward this unique ad for the polarising effect on audiences. With effective cut through to engage an apathetic audience, a strong CTA for an impending industry deadline. Click
to watch the ad.
Toyota's Twitter Takeover by Emoji
Head of Media, Paul Philips, submitted this ad which he feels is indicative of a new way of targeting, to engage with people in their real-time mindset. Click here to watch the full ad.
Money Supermarket: He-man
Peter Murphy, Creative Director, shared creative by Money Supermarket who has licensed TV icons within their latest ads. Click
to see what you think.
Senior Account Manager, Meriel Barnbrook, submitted this ad by Anchor, extremely current with the use of ‘Alexa’ style technology for a product explanation whilst the 'family' are consistent across ads and are becoming recognised with the brand. Click
Account Director, Nick Friend, shared this short documentary as a showcase of 'brutal simplicity' in is purest form. Bear with it, at 7 minutes long, it's worth a watch
Spoof ‘Millennial’ Ad
A double entry by Paul Philips, who has banned the use of the word millennial in our office. Click here to watch the full ad.
McCain – We are Family
Strategic planner, Abby Norman, submitted this one. Stating, “It’s one of my favourite ads at the moment. It makes you feel good and really captures ’normal’. Click
to watch the full ad.
Brazilian Father’s Day
A third one from Paul Phillips. A touching ad from Brazil with a twist at the end. Click here to watch the full ad.
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