The cream of the crop from our Creative Appreciation meeting.


August's CRAP is now live! It's time where the entire agency comes together and we sit down to not only to appreciate the creativity, but to learn from it and keep ourselves up to date with the most recent advertising.

Vauxhall: Pyjama Mamas

Jason Baker, Strategic Director, shared the latest Vauxhall advert with the agency. Click

to watch the full ad.


FCA: PPI Deadline

Katy Hewett, Account Manager, put forward this unique ad for the polarising effect on audiences. With effective cut through to engage an apathetic audience, a strong CTA for an impending industry deadline. Click

to watch the ad.

Toyota's Twitter Takeover by Emoji

Head of Media, Paul Philips, submitted this ad which he feels is indicative of a new way of targeting, to engage with people in their real-time mindset. Click here to watch the full ad.

Money Supermarket: He-man

Peter Murphy, Creative Director, shared creative by Money Supermarket who has licensed TV icons within their latest ads. Click

to see what you think.

Anchor Spreadable

Senior Account Manager, Meriel Barnbrook, submitted this ad by Anchor, extremely current with the use of ‘Alexa’ style technology for a product explanation whilst the 'family' are consistent across ads and are becoming recognised with the brand. Click

to watch the full ad.

O2: Oops

Copywriter Nathan Marsden submitted 02's clever OOH creative for life's inevitable 'oops' moments. Click

to watch the full ad.

Art & Copy

Account Director, Nick Friend, shared this short documentary as a showcase of 'brutal simplicity' in is purest form. Bear with it, at 7 minutes long, it's worth a watch 


Spoof ‘Millennial’ Ad

A double entry by Paul Philips, who has banned the use of the word millennial in our office. Click here to watch the full ad.

McCain – We are Family

Strategic planner, Abby Norman, submitted this one. Stating, “It’s one of my favourite ads at the moment. It makes you feel good and really captures ’normal’. Click

to watch the full ad.

Brazilian Father’s Day

A third one from Paul Phillips. A touching ad from Brazil with a twist at the end. Click here to watch the full ad.

If you have any CRAP to share, email us at This email address is being protected from spambots. You need JavaScript enabled to view it. and your submission might just make the 'CRAP' meeting next month.

We specialise in creating the perfect blend of strategy, media, digital and creative to produce the most effective advertising possible for each individual client. Our incredible arsenal of people have amazing skills, knowledge and experience, driven by a purpose – to make effective advertising accessible to all clients.

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Tel: +44 (0)1923 714 949

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