Cats Protection, the UKs leading feline welfare charity, has appointed Hunterlodge Advertising to help increase the number of cats re-homed across the country.
The agency won the business after a competitive three-way pitch carried out in consultation with RAR.
Hunterlodge has been tasked with developing an integrated national campaign that promotes the benefits of adopting a cat from Cats Protection along with raising awareness of their new mobile friendly search tool – Find a Cat.
Nick Edmans, Director of Communications at Cats Protection said: “We are excited to be working with Hunterlodge – the quality and depth of research that went into their response to our invitation to tender was really impressive. We’re all looking forward to working together to create a campaign that will make a real difference to our ability to find homes for cats”
Rob Hunter, Managing Director at Hunterlodge states: “We are all delighted to be working with Cats Protection and can’t wait to start creating campaigns that will put re-homing in the public spotlight; it’s an incredible opportunity for our commitment to advertising effectiveness to shine through for an incredible cause.”