11 of our lovely staff are now accredited MIPAs with the IPA.
We truly believe that a large part of our success is due to our incredible arsenal of people with amazing skills, knowledge and experience. We are extremely proud of our highly-qualified staff – per head, our staff log over 200 more CPD hours than the industry average. This has resulted in 11 of our lovely staff reaching accredited MIPA level with the IPA – meaning we proportionally have more accredited MIPA’s under our roof than any other agency in the UK.
Accredited MIPA is a rigorous, qualifications-based accreditation programme from the IPA designed to put advertising on the same professional footing as accountancy, architecture and the law, awarded for their commitment to professional development.
Talking about the scheme, Patrick Mills, IPA Director of Professional Development says: “The introduction of accredited MIPA is critical for agency staff so they are recognised and respected by employers, head hunters, clients and peers, and highlights their qualifications. Inevitably, this will push them to the front of the queue for faster promotions, higher salaries and new opportunities.”
Equally as important is the guarantee this provides for clients who work with MIPA accredited individuals that they are working with someone with a desire to keep themselves at the forefront of their industry, armed with the latest knowledge and innovations.
At present, there are only 175 practitioners from over 70 agencies who hold accredited MIPA status. Our huge congratulations go to:
- Darryl McCarthy – Senior Account Manager
- Jason Baker – Strategy Director
- Jennifer Anderson – Senior Media Planner / Buyer
- Jo Windeatt – Senior Account Manager
- Joe Durow – Account Manager
- Kim McLellan – Client Director
- Nathan Summers – Senior Account Manager
- Nicky Hatton – Client Manager
- Rob Hunter – Managing Director
- Sarah Artis – Account Director
- Sarah Irish – Head of Account Management
Click here to find out more about becoming an accredited MIPA.