A follow up on the nationwide industry careers event, Advertising Unlocked.
Sixty top advertising agencies opened their doors to over 1,200 students, school leavers, graduates and career switchers in September for the nationwide industry careers day, Advertising Unlocked. A new initiative from the Institute of Practitioners in Advertising, Advertising Unlocked is a unique opportunity to get to grips with what a career in advertising could offer.
On the day with Hunterlodge, 30 students from St Joan of Arc Catholic School, The Reach Free School and Rickmansworth School got behind the scenes of how our agency works, experiencing an induction with four of our departments including Account Management, Creative, Media and Strategy. Following this whistle-stop tour of the highlights of each department, students were set a challenge to put into practice the learnings of the day and then present back their ideas to the Hunterlodge Board.
There was an overwhelmingly positive response to the day and how it had enthused students to pursue a career in advertising. Some of the most popular elements of the day included working on a creative brief, discovering how and why Hunterlodgers had got into the industry and mentoring sessions with different departments – the ping pong tables also helped the creativity flow!
Feedback from the day included:
"Dear Rob, I was at the Advertising Unlocked event you hosted on Friday and I just wanted to thank you and your team for such an amazing day. You really opened my eyes to the world of advertising and I am genuinely considering to pursue a career in this field. I hope that sometime in the future I might be able to do some work experience with you, especially in the Account Managing aspect as it interested me the most."
Alfie Roberts, Student - The Reach Free School
"Dear Rob and Nathan, Thank you for arranging the event on Friday and providing an experience for our year 11 pupils. I’ve heard extremely positive things about the day, how engaged our pupils were and that, despite being up against older competition, they came away winners. I was also proud to hear that they used community as the theme for their presentation. Once again thank you and please consider our pupils for any future events."
Richard Booth, Headteacher - The Reach Free School
It wasn’t only attendees who were impressed by the initiative.
Rob Hunter, CEO of Hunterlodge, said; “We are hugely proud to be part of the IPA's Advertising Unlocked initiative. It was a real pleasure to welcoming local students through our doors and showcase the depth and breadth of careers that are possible within the advertising industry. We are very much looking forward to being involved in the initiative again next year.”