Our latest DM for Escape Studios (part of Pearson College London) is hitting the mark with students.
We were tasked with creating a direct mail campaign that would encourage students aged 16 - 18 to book a place at an Escape Studios Open Day and would resonate with them. Head of Art, Martin Irish, was thrilled to work on the project saying,
I’ve grown up with Star Wars, so to have the chance to work with Escape Studios was a gift of a brief. For me DM was the perfect tactile media to gain cut-through and resonate with this audience. It’s a mailer you can't help but open. Hopefully it might put a smile on a few people’s faces and influence them to pop along to an Escape Studios Open Day to start a very exciting career - you never know.
Not only is the campaign achieving the desired results for Escape Studios, the students are loving it!