We live and operate in a digital world. That's no secret at all. Our personal lives and businesses have been going through a digital transformation over the last few years. We've now reached a point where we can really see the effects of technology and the digitalisation of things on the advertising industry. There are Four Cs that sum up these effects

Super Bowl 50 has now come and gone. The fans will have either celebrated or commiserated the Denver Bronco win and enjoyed the entertainment from Beyoncé, Coldplay and Lady Gaga.

Our staff profiles continue and this week we head over to the account management team to meet Luke Piercy

Managing Director Rob Hunter offer's his thoughts in The Drum's piece on data driven talent and programmatic advertising after the IPA's annual survey reveals growth in headcount of media agencies is far outstripping that of those in the creative sector.