Managing Director Rob Hunter offer's his thoughts in The Drum's piece on data driven talent and programmatic advertising after the IPA's annual survey reveals growth in headcount of media agencies is far outstripping that of those in the creative sector.
We take a look at what effective advertising to millennials looks like in a two part series. Part one examined who millennials are and explores their key values and behaviours. Part two explores five tips on how to effectively advertise to millennials.
This week we head over to our media team to meet Jorge Filipe da Silva Almeida, or as we know him by, Jorge.
Rob Hunter, Managing Director, is featured on More About Advertising in their Desert Island Ads series.