Advertising is an important driving force in business. Effective advertising drives innovation, creativity and competition between businesses.
Long before the dawn of Google and Facebook and the age of mobile devices, Albert Einstein, one of the most brilliant brains of the 20th century, is purported to have predicted: "I fear the day technology will surpass our human interaction. The world will have a generation of idiots."
As our series of interviews continues this week we head back upstairs to speak to our strategy man, Jason Baker.
The end. It’s a strange way to start anything, but it’s exactly where you need to start when talking about effectiveness.
Continuing on in our series of interviews, we introduce you to our next obsessive success junkie.