Helping Volkswagen Group Leasing maximise insight and data...
Yearly order target at 233% within five months combined with Volkswagen Group Leasing becoming number 1 on the public sector framework since going live and a 9% increase in multi-marque leasing. ROI of £13 for every £1 spent.
Detailed data segmentation with proprietary modelling followed by a structured CRM campaign of direct mail, telesales and a dedicated public sector event.
Increase quotes and orders whilst raising awareness of Volkswagen Group Leasing's multi-marque capabilities amongst the public sector audience.
This is the most successful campaign we have run to date. The campaign continually built in gravitas the more we worked to profile and segment our data. Through setting clear objectives and focusing on campaign effectiveness, Pick and Mix drove exceptional results, smashed yearly targets and delivered significant added value to our business.
Mark Miller, Marketing Manager, Volkswagen Group Leasing