Our Events

We delivered a 30-minute webinar on why TikTok should be part of your 2022 marketing campaigns. We delved into why it’s the perfect platform to showcase the on-campus experience and leverage student ambassadors. We discussed how you can create content fast and frequently, assessing engagement to optimise your approach. We also shared some best-in-class case studies from the likes of Newcastle University and Lancaster University.

In partnership with Finecast, we delivered a 30-minute webinar introducing the power of addressable TV. We explored how this new medium could help elevate and position brands, cost effectively.

We were joined by Birkbeck, University of London and the University of East London, in a fireside chat taking you through the journey of how we worked together to plan and deliver successful Addressable TV campaigns that helped them exceed their objectives.

Our Education Director, Simon Bracewell, was delighted to be invited to host the inaugural webinar from Sinorbis and Educated Solutions last week discussing ‘How to develop an effective brand strategy to support Chinese student recruitment’ a topic that is really important to student recruiters more than ever in the current climate.

As a market, China cannot be underestimated by UK educators, in 2019 over 140,000 Chinese students enrolled at a UK HEI, we have seen over 50% growth in the last 5 years with China now sending more students to the UK than the entire EU

China is vast, its ambitious and its growing, There are 130 million Chinese citizens aged between 18 and 23, with approximately 30 million 18 year olds.  It doesn’t take a mathematical brain to conclude that any marginal gain on your Chinese recruitment can equate to significant increase. The Chinese Government recognise the importance of education as a key economic driver and the aspirational Chinese middle classes see education as a way to progress and are not hesitating to invest in their futures.

Marketing in China is complex and you need to equip yourselves with the right skills and tools. Currently travel from the UK is costly and restricted.  Face to face engagement has restarted in China, but do you have the means to be part of the conversation if you don’t have colleagues based in China?

China and the china market is enormous – many might even say overwhelming.  You need to focus.

And more importantly than ever in this post pandemic world, you need a blended approach to communication and outreach.

You can hear from sector experts: Scott Williams of University of East London, Caroline Dowler of Marketing Dimensions; Jeremy Phillips of Educated Solutions and Desmond Kohn of Sinorbis in this really insightful webinar.

Jason Baker, Hunterlodge Strategy Director, on the panel of “The Future of online CPD and Executive Education” Webinar, hosted by Curio. The discussion focuses on the massive move online, shifting learner expectations, and leveraging content and capabilities to meet the needs of different audiences.

Key thoughts and takeaways from Jason can be found here.

Hunterlodge launched its content offering to a packed room at the IPA. ‘Content with bite’ brought together industry experts and creators to discuss trends, best practice and what’s next for the content industry.

Simon King, aka the Hairy Biker, shared how he has turned his passions into a profession and diversified the Hairy Bikers’ brand along the way. He told us: “We have a cooperative of people around us – we get experts in that are better at some aspects than we are. If you create excellence, everything else follows.” His one piece of advice to brands setting off on their content journey? “Tell your story and tell it honestly. It’s dead simple: people like to know things – be emotive, be honest and clear.”

Catherine Maskell, MD of the Content Marketing Association (CMA), talked about the trends she has seen in both membership and award entries over the last four years. “Brands are bolstering their inhouse teams, but knowing when to be objective and to outsource key skills is crucial to successful campaigns,” she explained. 2019 saw many new awards categories for the CMA and Catherine encouraged brands to be brave and try something new.

Katherine Punch, Hunterlodge’s Business Development Director, challenged brands to be very clear about what is and isn’t content and shared Hunterlodge’s litmus test for telling the difference.

Sarah Miles, Hunterlodge’s Head of Content, let the audience in on her 12 steps to creating content with bite and told the story of violinist Joshua Bell playing in a metro station versus Symphony Hall to illustrate that context is vital to ensure brands land the right message, in the right place, at the right time, to the right audience.

Guest Speaker: Ross Sleight

Need insight into consumer behaviour, mobile usage, changes in the market? This is your chance to ask an expert at the Q&A session.

Ross Sleight is respected throughout the digital industry for the breadth of his experience, his foresight and vision, and the quality of his strategic thinking. Ross is, without a doubt, the Professor of Mobile.

Special Guest: Steve Rowe

Steve Rowe, the magical entertainer, will make the evening truly unforgettable. Steve is highly skilled in both sleight of hand and mind reading, you will have no idea how he performs such un-explainable feats, in fact, the only answer is MAGIC.